Valentino runway models
Cool runway looks from Valentino

VALENTINO’S NEW VISION After the retirement and 45 years of fashion
Now that Valentino is retired the company may turn toward another direction, a hipper, younger and yes, cheaper line. Not sure if this means more commercial and a bit less couture, I guess we shall see what the new management and design team rolls out.
They do have plans that include doubling sales, attracting many new clients and plenty of expansions.
VALENTINO is rolling with the momentum of last year’s changes - its takeover by private equity firm Permira in July, and the retirement of its founding father - to push the business onwards and upwards - and attract a younger, more trend-focused clientèle to the brand.
Sassi has announced broad-ranging expansion plans, which include doubling sales and tripling accessories sales over the next five years - but the most intriguing action point is its desire to attract a new kind of Valentino woman, under the leadership of the house’s new head of design, Alessandra Facchinetti.
“When Valentino was still around, everything was done to support the designer and his needs, and now we’re doing the same for the current design team and their new vision,” Sassi tells WWD. “The only way to woo a trendier and more price-conscious clientele is with younger looks with more accessible price points.” (May 12 2008, AM)
Leisa Barnett
If anyone missed the retirement, here is the New York Times article about the retirement of Valentino after an absolute lifetime in fashion and the tanning bed…

AS happens with most final acts, Valentino Garavani’s career was over before it Read more »
Posted: August 3rd, 2008 under Designers.
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