Prada known for hi fashion handbags and shoes may now be known for animated shorts as well.
prada logoThe company, originally known in Italy as “Prada Brothers”, was founded in
1913 by
Mario Prada in
Milan. In
1978, Mario’s granddaughter
Miuccia Prada inherited what was still a leather goods business from her grandfather, and led the company’s expansion into clothing with an overall more bohemian style.
Miu Miu is a second line of clothing, often simpler and evoking a continual image of high-end vintage items. It was followed by the Prada Sport ‘Linea Rossa’
Currently Prada is considered one of the most influential clothing designers in the fashion industry.
Fashion house produces animated short
To advertise its Spring/Summer 08 collection, the fashion house has produced a short film. In it, a blank-eyed nymph both models and interacts with the product: a couple of scuttling crabs become shoes and a fish transmogrifies into a handbag. Further blurring the lines between advertising and product, the illustrator behind the short – James Jean – has also worked on Prada prints and bags for this season, as well producing the backdrop for catwalk shows and in-store decoration.
And whilst we have absolutely NO IDEA what the film means, it sure beats the usual grumpy-looking models staring out from the pages of Vogue.
Posted: March 19th, 2008 under Designers.
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